Tuesday, August 5, 2008

Girls Like Math!

Girls Like Math. Yes they do! What a great brand concept! Dr. Ina Patton, an accomplished Forensic Psychologist, stumbled on a great branding opportunity through her love of painting. I am thrilled that a mom has sought to dismiss the many myths around what our daughters enjoy and find interesting. Of all subjects, math was my absolute favorite. I especially loved solving word problems and conducting science experiments. The thrill of coming up with the “right” answer kept my passion for numbers alive.

Girls Like Math currently has a line of children’s and women’s tops that cover fields including math, politics, computer science and science. Dr. Patton intends to extend the Girls Like Math brand through product categories including literature, academic supplies and games. Price points are reasonable starting at $30. I wouldn’t be surprised to see the Girls Like Math brand distributed in popular retail channel, Target.

What a great message to send to our little mathematicians, politicians, computer scientists and entrepreneurs. Please check out Dr. Patton’s adorable clothing line at http://www.girlslikemath.com/.

No comments: